by Kate Zagorski
Grocery Shopping in Italy
One of the true pleasures any food lover can experience in the Eternal City is perusing the city’s small delicatessens, bakeries and markets. For many inhabitants, shopping for food in Rome is a social activity rather than a chore, a chance to interact with and support their local community. A strong focus is placed on quality over quantity and if a product does not live up to expectation the locals will vote with their feet and never come back. Likewise, if customers are impressed they will return and return, and tell their friends.